| FEATURED CAMPAIGNS
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| Sprint – Consumer point-of-purchase, telecommunications [show/hide]
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Russel Stover – Consumer and media direct mail and print magazine, product launch [show/hide]
To promote the launch of Russell Stover’s new Peanut Butter and Jelly Candy Bar, Suazion designed a series of direct mail “teaser” postcards. The concept focused on the overwhelming popularity of peanut butter and jelly sandwiches and offered the new Russell Stover candy bar as a “not just for lunch” alternative. The teasers were supported by print advertising and media materials. [hide]
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iKNOW Politics – Direct mail and point-of purchase, non-profit [show/hide]
The International Knowledge Network of Women in Politics (iKNOWpolitics.org), the first virtual network linking women in politics throughout the world was launched in late February 2007 at the United Nations. To publicize the launch, Suazion created a series of multilingual direct mail materials, banners, and brochures. In addition, Suazion assisted with editing of the website’s textual content. [hide]
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Centro Fino Sungrown cigars – Consumer print, luxury products
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 When J.C. Newman introduced a new brand of cigars, Suazion created a logo for the Cuesta-Rey Centro Fino Sungrown line, produced print advertising to run in Cigar Aficionado and other industry magazines, and prepared a series of print size charts and information brochures to be distributed to national retailers and consumers.
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Reducing Disaster Risk – Online campaign, non-profit [show/hide]
 Reducing Disaster Risk: A Challenge for Development, a United Nations report on disaster risk reduction, prevention, and recovery, was extensively promoted on numerous UN system and other aid agency websites. The Suazion-developed banner ad campaign highlighted the report’s main discussion topics, was produced in varying sizes, and was in full compliance with the online advertising standards of the Internet Advertising Bureau. Suazion also provided graphic design services, producing this statistically heavy 200-page publication in three languages.
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Bertolli – Consumer and media direct mail, olive oil [show/hide]
This series of Suazion-designed postcards supported Bertolli’s media campaign focusing on its historic heritage and was used in both consumer-oriented and PR efforts.
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| CONNECTING WITH AUDIENCES THROUGH ADVERTISING
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| From the traditional point-of-purchase, print, and direct response to the no-longer-new email newsletters and the blogosphere, advertising remains about the same thing: Getting your audience to see things your way. At Suazion, we know the importance of superior copywriting and art direction, but more importantly, we understand what it takes to make a meaningful connection with your audience — on both consumer and business-to-business levels. Suazion-developed ad campaigns have doubled the foot traffic to a cellular phone company’s stores by using unexpected imagery, drove people to a political website with postcards, and improved a service company’s brand recognition by injecting humor into the dull world of multilateral trading. During the past 13 years, we’ve worked with clients ranging from basement start-ups to international giants and are proud to provide the same high level of service to companies big and small alike.
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Museum text and images
Geneva Business Bank text and images
America Delivers text and images
Clear Rewards text and image WEA text and image Museum text and images Geneva Business Bank text and images America Delivers text and images Clear Rewards text and image
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| Featured above: Print advertising, branding, packaging and media materials of the nation's first cigar bar located in a baseball stadium – Cuesta-Rey Cigar Bar at Tropicana Field, home of the Tampa Bay Devil Rays. To see additional samples and project details within a specific service area, use the red navigation bar above..
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| ADVERTISING SERVICES
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 target audience analysis
strategy development
creative (copy, design)
testing (focus group analysis)
media (analysis, planning, buying) |
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| ADVERTISING MEDIUMS
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magazine
direct mail (b2b, consumer)
direct response (b2b, consumer)
outdoor (billboard, kiosk, transit)
point-of-purchase
online
non-traditional media programs |
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We were looking for a way to announce our new store opening in a mall already brimming with wireless carriers, and what we got in return was a full-scale branding campaign that brought our competition to its knees,” comments May Seckular, the in-house manager forf this point of purchase advertising program.