suazionnonprofit | suazionjustice

FEATURED BRANDS
America Delivers! – Domino's Pizza [show/hide]
World Energy Assessment – World Energy Council, United Nations [show/hide]
Museum at the Fragrance Foundation [show/hide]
Geneva Business Bank [show/hide]
Clear Rewards – Sprint [show/hide]
WHAT IS BRANDING, ANYWAY?
While gurus the world over have elevated the concept of branding to a cult-like status, we prefer to keep things simple. Of course, it’s all about the brand: No matter how creative your advertising, a poorly conceived logo or a tagline that doesn’t immediately communicate your competitive advantage will result in the audience remembering the ad and not the company behind it. At Suazion, our strength is in helping you not only craft an appealing symbol and clever positioning statement, but also in identifying what it is about your business, service, or product that is so unique as to serve as the basis for your identity. With services ranging from start-up logo design to comprehensive, cross-media, global branding programs, combined with diverse industry experience, we can help develop your brand or further build it.
Featured above: The brand developed for Domino's Pizza America Delivers! program (see Featured Brands at left for details). To see additional samples and project details within a specific service area, use the red navigation bar above..
BRANDING AND IDENTITY SERVICES
brand development
logo/identity
general image
key messages
brand strategy
advertising
public relations
publishing
visual
target market analysis

competitive analysis

performance measurement
BRANDING YOUR BUSINESS
How does a business go about branding itself? Marketers have put forward numerous theories but few have come up with a succinct guide. Suazion's founding principal Julia Dudnik remedies this in her guide to branding, published by CAP Online. [read article]

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