Launched in the mid-1990s, the World Energy Assessment was a global initiative designed to assess energy trends, technologies, and needs from the standpoint of sustainability. Beginning with the development of the World Energy Assessment brand, Suazion handled all communications facets of this multimedia research and advocacy program, providing services including media relations, web and interactive promotion, and editorial and design services on a range of print materials. [more] [hide]

Suazion developed “Savor the Seasons,” a public relations campaign designed to promote a new collection of information and recipes through a series of four seasonal brochures and an array of supporting information. In addition to conceptualizing and writing the media collateral, Suazion also designed all of the packaging for this campaign — from stationery and envelopes to customized die-cut folders, and brochures with perforated pull-out recipe cards. Finally, the company handled print production for all project components, supervising everything from environmentally friendly paper selection to die-cutting and scheduling seasonal roll-outs.

[download the Spring "Savor the Seasons" brochure – PDF 760KB]
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When the J.C. Newman Cigar Company opened the first-ever cigar bar inside a major league baseball stadium, Suazion assisted with a full range of its marketing needs. Suazion designed the bar’s identity and inaugural cigar bands, developed a print advertising program, and created a three-dimensional media kit. Liv Vesely, J.C. Newman’s Director of Marketing, says, “The media kit was so well-received that we had journalists calling for extras!” [hide]

The first event of its kind, Fragrance Fun Day was sponsored by The Fragrance Foundation to promote fragrances to the general public — children in particular. Suazion designed the event’s identity and prepared a full range of media materials, from press releases to event invitations and other specialized collateral. [hide]